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Is Net Promoter Too-Little, too-Late for Nokia?
The Finland-based communications firm Nokia made news last week in what appears to be a significant change of strategy to stay alive. Perhaps the most important piece of news was…MORE >
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Averages are Just So-So
Survey results that are presented as “average scores” can easily miss the mark. What does an average satisfaction score of 7.78 really mean? Presenting metrics that everyone can understand and act on is a critical component of any Customer Satisfaction / Customer Loyalty program, and it need not be very difficult.
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Marketing DOES impact the Customer Experience
When we think of “Customer Experience” or “Customer Loyalty” most of us think about the product, Service, or Sales. These are “touchpoints” that tend to impact customer loyalty the most. …MORE >
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Feedback Drives Prioritization in the Real World
One of our clients has posted a bit about the excellent work they are doing with customer feedback. Although they are using Net Promoter, I believe the most important aspect is…MORE >
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Give him one day…
Driving action based on customer insights can be tough. “Selling” the message is critical, and many of us leverage PowerPoint for that, where the message can be easily lost in…MORE >
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If Your Numbers Are Boring, You've Got the Wrong Numbers
I’ve been working the past six months on a re-do of my company’s Client Satisfaction program. The element that is giving us the most trouble is our basic questionnaire: what…MORE >
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Incentives for Customer Loyalty
I’ve posted some horror stories about bad service over the years but I really love to be able to focus on the good stuff. There’s an excellent discussion over at…MORE >
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Goals that Drive Improvement
A few weeks ago I wrote a short note about setting Net Promoter targets. I neglected to highlight something – possibly the most important element! – which is about focusing…MORE >
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Who’s Side is my Insurance Company on?
How do you treat customers when they need to cancel your service? I’m a big believer in learning from others, so thought I’d share this experience to those in the…MORE >
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Hippos Kill Insight
Joey Fitts, Author of books on Performance Management, spoke at NACCM today. A quote stood out: Are you using information for evidence-based decision making, or for decision-based evidence making? How…MORE >
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Interview from the Top
Jay Steinfeld, CEO, Blinds.Com It’s hard to do one thing 100% better than everyone, but you can do 100 things 1% better. It all adds up. Blinds.Com is the largest…MORE >
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CCO Council Shares Best Practices
Curtis Bingham founded the CCOCouncil to facilitate sharing of best practices, and Curtis presented some information from CCOs. Of note is that fact that CCO’s are increasingly using business metrics…MORE >