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Feedback Drives Prioritization in the Real World

Posted on January 21, 2011 , by Steve Bernstein
CATEGORIES: Case Examples

One of our clients has posted a bit about the excellent work they are doing with customer feedback.  Although they are using Net Promoter, I believe the most important aspect is that they used the right processes to help prioritize the right initiatives. They included a preliminary subset of the analysis, and more important is the discussion around how we linked the feedback with financial data in order to have the right discussion within the c-suite.  Check it out!
Designing the User Experience at Autodesk:  Recommending Net Promoter