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Waypoint Group’s collaborative, seasoned team thrives on partnership. Our decades of experience working alongside B2B companies allows us to help them understand customer needs and prioritize action.

We created TopBox as a platform for building a sustainable customer-centric culture where insights are shared across the organization easily.

We also literally wrote the book on B2B Customer Success, called Failure Sucks! We combined our best practices and what-NOT-to-do’s in one book for CX professionals to either begin a program from scratch or hone their current processes for improved results.

Not only do we include case examples for context, but the book also provides resources like communication templates, reporting samples, organizational tools and other real-time assets to put the concepts to work immediately.

Through both consulting and SaaS, we help B2B teams act on customer feedback and increase the rate of profitable sales growth by linking insights to financials.

We were honored with the Temkin/ CXPA Vendor Excellence Award and are a certified Net Promoter Loyalty Partner.


What Our Customers Are Saying

“We’re extremely impressed by the Waypoint Group’s expertise and thought leadership in operational CEM programs for B2B companies. Their expert consulting clearly drives measurable impact for their customers.”

Dale Weideman
Director of B2B Customer Solutions
Medallia

“We’ve seen tremendous ROI from just 3 months of using TopBox. We can share actionable reports with other departments to truly impact customer success.”

Paul Piazza
VP of Client Services
Humanity

“TopBox has given our team great insight to our customer relationships, including where to focus within an account. Linking the analysis with Salesforce is a great way to distribute the information across teams, provide actionable insights, and measure ROI for our customer success program.”

Don Wight
Chief Revenue Officer
Demandbase