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Posts Tagged ‘efm’
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Short Video: What is a Customer Engagement / VoC program and how does it drive retention and expansion?
I was pleased to be interviewed by Colin Brogan, CRM mastermind and publisher of CRM-oriented educational videos, where we discussed some of the essentials in Customer Engagement: Covid has impacted…MORE >
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3 Ways to Refer to Your Hard Work: A Name Means Everything
When we design and roll-out various aspects of “voice-of-the-customer” (VoC) programs with our B2B clients, one of the first questions we tend to ask is, “How do you refer to…MORE >
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Your VoC Program Shouldn't Require Change
Readers of this blog may be concerned about the above title. “Don’t change?!? Don’t we need change in order to adopt a new program within the company? Aren’t the resulting…MORE >
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What do we call this Loyalty industry?!?
Are you interested in leveraging customer feedback to help your organization improve customer loyalty? As a “customer” do you want companies to improve the experience you have with them? There…MORE >
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The Value of Trustworthy Data
Earlier today I had the opportunity to be a guest on Blogtalk Radio to discuss “Trustworthy Data.” As this is such a meaty topic and we had only 15 minutes,…MORE >