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What do we call this Loyalty industry?!?

Posted on April 10, 2012 , by Steve Bernstein
CATEGORIES: Loyalty Research

Are you interested in leveraging customer feedback to help your organization improve customer loyalty?
As a “customer” do you want companies to improve the experience you have with them?
There are so many different names for our body of work.  While the members of this “loyalty” profession understand the nuanced differences in the words we use, I suspect the various labels that refer to *largely* the same thing only help to perpetuate misunderstandings in our end-audience.
Please take a moment to respond to this poll.  You’ll see results when you respond, and we’ll also provide full results next week.