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Posts Tagged ‘analytics’
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-- Article --The Importance of ARTful data!
What is the role of ARTful data in building a successful #NPS assessment program for #B2B? Remember that a single-point-of-contact is a single-point-of-failure. Instead, I focus on Coverage — ensuring the right personas…MORE >
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-- Article --B2B Customer Feedback: Are You Making This Mistake?
Want to see a quick comparison of “insightful” analysis vs. merely showing data? I saw this poll presented the other night: Now imagine if the same poll were presented the…MORE >
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-- Article --Shouldn't Taking Care of Your Customers Be At Least A Little Like Taking Care of Your Kids?
Averages are just so… well, average. What do you think about the family in this cartoon: You wouldn’t dream of treating your kids like this, would you? Yet…MORE >
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-- Article --An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses)
In the customer feedback world we’re often tempted to use average scores to present our feedback (survey) results. I constantly hear things like, “Our average score has moved from 8.25 to 8.31…MORE >