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[Webinar Recording]: Financial Linkage and VoC

Posted on May 1, 2014 , by Sabrina Bozek
CATEGORIES: Events Video

This past Wednesday marked the second webinar in our Insight to Action series with Medallia! This month’s topic discussed how B2B companies should be linking B2B revenue with customer feedback. This all important step in calculating relationship strength is the best way for management to make evidence-based decisions that positively impact the bottom line.
financial linkageTo listen to the webinar in full, click here.
To simply view the slides and client examples, click here.
Webinar contents:

  • Identify your company’s goals for financial linkage and take action.
  • The danger of non-responding, silent accounts & their financial impact.
  • View real client examples and reports that every B2B company can use to evaluate the ROI of customer success.
  • The importance of viewing both account level (1:1) and aggregate (1:Many) data.

Check the other events  in this series:
Questionnaire Design, check out this post.
Effective Governance, check out this post.