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Posts Tagged ‘market research’

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    Adapting your Survey Approach with Adaptive Questions

    By Gene Hall, CloudMR There’s been a lot of research and articles posted over the years about how NPS-based surveys should be structured. One thing we all know is true in…MORE >

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    Correlation? Regression? Neither?!?

    I’m often asked, “For Net Promoter / Customer Feedback key driver analysis which is better, correlation or regression?”  Correlation and regression each tell you different things.  The answer might be…MORE >

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    Top 5 Reasons Why Identifying Advocates Needs a Formal Strategy

    An email floated into my inbox the other day from a company with a request for votes to win an award in their industry. Why they thought I would be…MORE >

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    The Paradox of Today’s Customer Experience efforts

    Earlier this week Temkin Group,  a customer experience research firm, released a very interesting report titled, “Customer Experience Expectations and Plans for 2012.”    The research was conducted in November and…MORE >

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    Response Bias Strikes Again

    Great article here in VentureBeat, Why the Internet was wrong about Ron Paul.  We’ve written many times in the past about how response bias — only looking at survey results…MORE >

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    Attack of the Killer Hippos

    We’ve previously written about how Hippos – HIghest Paid Person’s Opinion – can damage ROI.  It’s worth calling out a recent McKinsey study titled, “A Rising Role for IT”, may…MORE >

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    Leveraging Net Promoter with 3 Steps to Acquiring New Sales Ready Leads

    We just completed a short webinar with our friends at TrueInfluence that was not only well-attended but also had excellent “Question & Answer” participation toward the end.  It’s titled, “3…MORE >

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    Marketing is DEAD. Here are 5 Steps to revive it.

    I used to be a proud VP Marketing.  These days ‘marketing’ seems to be all about spamming people with as much noise as possible. Many Marketing organizations plod along with open…MORE >

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    Net Promoter & Statistics: When Accuracy Goes Haywire, and 5 Ways to Proceed

    As a practitioner in the field of Customer Insights / Customer Experience / Net Promoter / Voice-of-the-Customer (what are we supposed to call this field, anyway?!?), I am frequently asked, “How many responses do we need to be statistically significant?” Here’s what I’ve learned after 22 years of professional experience.