Search Waypoint Resources
Archive for the ‘Customer Engagement’ Category
-
Read More-- Article --
Accelerating profitable growth: How to tip the scales in your favor
I’m going to get a bit snarky. Maybe I’m not entitled to, so let me know if there’s anything disagreeable here… Seems to me that the shortest path to accelerating…MORE >
-
Read More-- Article --
Now you can stop being part of the 70% that are inadvertently doing more harm than good
Research has shown that 70% of B2B companies collect NPS®-like data but only 30% actually use customer feedback. By participating in our no-risk trial you can gain immediate insights, help…MORE >
-
Read More-- Article --
The Secret to Easy B2B Retention & Expansion = Relationships. Here’s how.
Loyalty nowadays seems to be the stuff of coffee shop stamp-cards in wallets, dogeared and half stamped. Loyalty is crucial for B2B businesses as well, but far more challenging to…MORE >
-
Read More-- Article --
CX and CS: Both are Required to Drive B2B Retention and Expansion
I was pleased to be able to join my friends from Workday and Gainsight for a video panel discussion in which we covered: How “Customer Experience” and “Customer Success” differ…MORE >
-
Read More-- Article --
The Iceberg Effect in B2B Customer Feedback/NPS: Are you engaging those that matter?
Cool quote from Blynn Buckley at Cloudera, a dear client and incredible program manager: “I always think of non-responders like the part of an iceberg you can’t see — there…MORE >
-
Read More-- Article --
Shouldn't Taking Care of Your Customers Be At Least A Little Like Taking Care of Your Kids?
Averages are just so… well, average. What do you think about the family in this cartoon: You wouldn’t dream of treating your kids like this, would you? Yet…MORE >
-
Read More-- Article --
Why your B2B Customers won’t respond to your NPS survey, why it matters, and what to do about it
Is your Net Promoter survey looking for truth so your company can improve? Or are you merely fishing for compliments? Your customers know the difference. Do you? The literature is filled with…MORE >
-
Read More-- Article --
To NPS, or Not to NPS?
A prospective client recently posed this question: My CEO continues to focus on NPS, but it’s so volatile and so we’re looking for ways to smooth it out so we…MORE >
-
Read More-- Article --
[Part 4] 5 Ways B2B Companies Can Accelerate Growth
The More You Talk, The Less You Listen Welcome to the fourth installment of our 5-part series about accelerating growth in B2B companies. The first post focused on developing a…MORE >
-
Read More-- Article --
5 Ways B2B Companies Can Accelerate Growth (Part 2)
Utilization ≠ Adoption Welcome to the second installment of this series about accelerating growth in B2B. I started this series by illustrating how retention is the cornerstone of growth and…MORE >
-
Read More-- Article --
5 Ways B2B Companies Can Accelerate Growth
As the leader of a B2B company, you want to see your growth indicators going off the charts. You’re always looking for a way to do more, better, with less. The question…MORE >
-
Read More-- Article --
For Sale: Customer Feedback (Part 1)
You want to show management that you are a valued employee and produce results that contribute to your company’s growth. You’ve got an idea. How about offering a bounty to customer-facing…MORE >