CX & Customer Success resources

We had the opportunity this week to publish an article in FunnelFacts, a new and focused publication from the folks at DemandCon. The periodical features innovative strategies and tactics for marketers concerned about increasing profitable growth rates.

Here’s an excerpt:

You’ve undoubtedly heard about Net Promoter – a research-based method for defining which customers are “with you” (called “Promoters”) and which aren’t. The Net Promoter ‘system’ has been around for nearly 10 years and has unequivocally proven the link between customer loyalty and profitable corporate growth. Loyal customers buy more, stay longer, refer others, and provide valuable market intelligence. And while many companies hype their Net Promoter scores – just as they did in the past with “customer satisfaction” scores – there’s far more opportunity here for marketers than just PR.

Here’s the link to the full article and we’d love to hear your counter-points, thoughts, and challenges!
http://www.demandcon.com/2012/02/turbo-charge-marketing-do-something-different/