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The Best ~5 Minute Primer on CX!?!

This has got to be the best video “primer” on Customer Experience (CX) that I’ve seen, highlighting the what, how, and WHY of CX. Worth the ~7 minutes for both fun and education, IMHO. I especially love “TSS” as a tongue-in-cheek replacement for NPS… far too much time is spent on watching the KPI and not enough on the action! Kudos to Colin Brogan for putting this together with an eye toward engagement in a fun yet educational way. Check out his YouTube channel for others in the series around CRM…