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-- Article --

Sales + Customer Success = Accelerated Growth. Let’s talk about how.

Posted on March 5, 2020 , by Steve Bernstein
CATEGORIES: Customer Engagement Customer Success Video Voice of Customer (VoC)
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Sales + Customer Success = Accelerated Growth. Let’s talk about how.

I had the opportunity to be interviewed by Satoko Miller of Rainmakerforce, a Sales performance improvement provider, to discuss some of the key takeaways from my book, “Failure Sucks!” with a great discussion about how Sales and Customer Success need to work together for mutual benefit, and how Customer Success can learn/adopt some great practices from Sales to strengthen customer-relationships. Some of the discussion included:

  • Learning a few things from Sales around strengthening customer relationships
  • The hand-off between Sales and Customer Success
  • The definition of “customer” in B2B (think “buying committee!”) and persona

Would love to hear your comments… can you please take a listen and let us know what you think?  The interview is posted through LinkedIn at https://www.linkedin.com/posts/rainmakerforce_sales-customerexperience-cs-activity-6640696835981873152-m2Cx