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Poll Results: How People Think of their Feedback efforts
Posted on April 17, 2012
CATEGORIES: Loyalty Research
Last week we conducted a completely NON-scientific poll in which we asked people involved in “customer feedback” programs to tell us how they refer to their effort. The question was posed to readers of our blog and through LinkedIn groups that cover “customer feedback” in some way.
It’s interesting to see that most people took the time to click through and look at the 1-question poll and then didn’t respond. Also interesting to see from related research that while most people use Net Promoter they generally don’t refer to their program that way.