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Part 1 of Insight to Action Series: Effective Governance
This week we kicked off our 3-part webinar series with Medallia on Turning Insight to Action for B2B Voice of Customer programs! Our first topic was Effective Governance, which focused on how to rally the troops to focus on your program goals with the proper metrics. Identifying the right outcomes for your program and measuring against them is critical in achieving profitable growth.
In the event you were unable to attend, have no fear, the recording is here! Listen to the full recording here or view the slides here.
And don’t miss our next webinar on April 30: Financial Linkage. Steve Bernstein and Sam Keninger will give you the 411 on how to put a $ value on your Promoters, Detractors and those pesky Non-Responders…and what to do about it!
Event invitation coming soon…stay tuned!