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New research: Impact on Service from Products & Brand

Posted on March 19, 2010 , by Steve Bernstein
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After working with several clients in service / support (“contact center”) organizations we’ve been able to assemble some cool new research on the impact of Products & Brand on the Service organization.

The Service Organization is impacted by "upstream" factors, including brand and product influences

The Service Organization is impacted by “upstream” factors, including brand and product influences

“In the “fog of war” the management boardroom has a tendency to think in silos. The Customer Service silo, however, has in it grains of Brand, Product, Sales, Pricing, Billing and Delivery to name a few.  As responsible champions of individual performance, Service Professionals need top management to understand that they may be the chefs, but there is far more than the food involved in serving a perfect meal.”
It’s titled, “When the Waiter Brings Bad Food: Measuring the contribution of the Service / Support Organization in an environment of intervening external influences”. We’d really like your thoughts on feedback on it!