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Fun with Net Promoter Customer Insights

Posted on April 5, 2011 , by Steve Bernstein
CATEGORIES: Loyalty Research

In our research and (often) statistics-heavy industry it’s easy to go heads-down and just focus on the work.  But Net Promoter and customer Insight work can be fun – take a look at this from our friends in Netherlands! Let’s keep an eye on it to see how this goes:
Net Promoter News: NPS Now Goes to 11 – “One More Likelier”
By the way – while you are over there on that site take a look at their very well written and backed article (including great response
from the NPS “Godfather”, Fred Reichheld) on cultural bias:  Net Promoter: Is there a “Dutch Effect”?