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Archive for the ‘Net Promoter (NPS)’ Category
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Benchmarks, "Smenchmarks"?
Quite a lot has been written about “Customer Satisfaction” and “Net Promoter”benchmarks from 3rd parties. I understand the curiosity, but I’m not clear on why are these deemed “important,” and as usual…MORE >
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Silent Accounts are Clear Sign of Churn Risk
The loudest customers often get the most attention. But the silent majority is very often an ignored asset for most companies. Let’s explore: Those that are familiar with Net Promoter…MORE >