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A Survey About Surveys: Solve the NPS Reputation in B2B

Posted on November 19, 2014 , by Sabrina Bozek
CATEGORIES: Loyalty Research

Net Promoter Scores (NPS) were originally built for consumer companies and so I’m always amused when I hear B2B CX professionals bashing this method for customer success programs. Truth is, it all depends on whether you’re asking the right questions and how you analyze the data.
Do you want to learn what other companies use as key CX metrics, and how they measure them?  Then participate in our research…!survey says waypoint group
Tell us how your B2B company collects and measures Key Performance Indicators (KPIs) to enhance the customer experience.  It’ll only take a few minutes, promise. 
We’ll even throw in a free copy of our customer success how-to guide, Failure Sucks, for one lucky winner!
The results and takeaways will be sent to participants so there’s no wondering, “What happened with that data?” (But you gotta play to learn)
Thank you in advance!