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5 Minutes from the Community: What is B2B Customer Engagement, and Why Does It Matter?

Posted on June 2, 2020 , by Steve Bernstein
CATEGORIES: Customer Engagement Customer Success Net Promoter (NPS) Video Voice of Customer (VoC)
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5 Minutes from the Community: What is B2B Customer Engagement, and Why Does It Matter?

What is B2B “Customer Engagement” and why does it matter? Are your current processes truly “engaging” your customers, or just trying to sell them more stuff? I had the opportunity to interview David Ellin for some answers, since he’s expert in Customer Success programs that drive retention and expansion. Here’s 5 minutes from his take on B2B Customer Engagement, why it’s critical (especially in “these” crazy times), and a little bit on “how” — what do you think about the importance of this type of program/KPI?