“B2B customers expect more than service, they expect you to help them be successful.”
–Steve Bernstein, Founder, Waypoint Group
What We Do
Our Mission is Simple: To help you grow cost effectively. Through hands-on, analytics based tools, Waypoint Group identifies, prioritizes and delivers actionable customer insights that link to financial growth. Align customer success with business objectives and watch your customer feedback data work for you.
As a Net Promoter Loyalty Partner, we have pioneered the business-to-business (B2B) customer experience industry, helping organizations ranging from 250 to 55,000 employees to:
- Increase revenues by as much as 43% over 24 months
- Reduce operational costs by as much as 22% over 12 months
- Retain front-line employees through better execution, reducing turnover expenses
Achieve measurable ROI within weeks of implementing Waypoint’s customer-centric initiatives that link to revenue gains.ABOUT OUR COMPANY
Discover the answers to critical business questions with customer engagement strategies…
The Buzz on WG
- “The experience and tools gave us a great start on our Net Promoter program.”Roger Erickson, Vice President, Global Cusomer SuccessDocuSign
- "The data we got initially from the pilot survey really enabled us to pursue a meaningful conversation on how our solutions impact the channel visibility Zyme provides to our customers. We are clearly armed with a much better understanding of our accounts when walking into business reviews.”Mike Willwerth, Director of Territory SalesZyme Solutions
- "You helped bring clarity to the VoC topic, and introduced us to a new way of looking at customer feedback. I'm truly grateful for having had the opportunity to work alongside you. It's been a great partnership!"Phil Morin, Vice President, Global Customer ExperienceSAP
- "We're extremely impressed by the Waypoint Group's expertise and thought leadership in operational CEM programs for B2B companies. Their expert consulting clearly drives measurable impact for their customers.”Dale Weideman, Director of B2B Customer Solutions Medallia
- “…very effective in creating better relationships and exposing problems that our customers are experiencing, but not necessarily talking about.”Kurt Wolfgang, CEOVelocity Networks
- “[We were] implementing new programs, roles and tools at the same time. The level of collaboration, patience and support were extremely helpful. I have no complaints and would highly recommend Waypoint Group.”Stephanie Sills, Director Customer SuccessZyme Solutions
Latest Blog Posts
As we have coached B2B clients in measuring customer experience over the years, we naturally get lots of questions about which...July 24, 2015
I work with many different “titles” within Waypoint’s clients, from the executive team to individual contributors at both the front-line and...June 24, 2015
Unfortunately for B2B companies, getting a boost in sales doesn’t come from a Tonight Show debut or a Colbert Bump, like...May 28, 2015
Based in the SF Bay Area with worldwide reach and global impact.
Partnering with B2B clients for over 20 years
Can we help you accelerate profitable growth?
If you’re just running surveys, you’re doing it wrong.
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