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CONTACT US: Email us here or call 408-673-2211


What We Do

Our Mission is Simple: To help you increase revenue from current customers and build loyalty.

We have 20+ years of experience delivering best practices for B2B customer experience (CX) measurement that link to financial growth. Align customer success with business objectives and watch your customer feedback data work for you.

Achieve measurable ROI within weeks of implementing our own SaaS tool: TopBox.

Get to know how Decision Makers feel about you versus Day-to-Day users and get ahead of churn.

Activate your advocates and get more referrals and faster case studies.

Find the best opportunities for upsell and cross-sell and refine best fit target accounts.


Upload your current data (for FREE!) and see what insights you’ve been missing. 

New Insights This Way

The Buzz on Waypoint & TopBox

  • "We're extremely impressed by the Waypoint Group's expertise and thought leadership in operational CEM programs for B2B companies.  Their expert consulting clearly drives measurable impact for their customers.”
    Dale Weideman, Director of B2B Customer Solutions Medallia
  • "The TopBox team is a pleasure to work with and strives to understand the needs of their clients while consulting on best practices. I highly recommend TopBox as not only a fantastic feedback solution but a wonderful partner as well.”
    Kimberly Graham, Program Manager, Customer SuccessIntacct
  • "The data we got initially from the pilot survey really enabled us to pursue a meaningful conversation on how our solutions impact the channel visibility Zyme provides to our customers. We are clearly armed with a much better understanding of our accounts when walking into business reviews.”
    Mike Willwerth, Director of Territory SalesZyme Solutions
  • “TopBox has given our team great insight to our customer relationships, including where to focus within an account. Linking the analysis with Salesforce is a great way to distribute the information across teams, provide actionable insights, and measure ROI for our customer success program."
    Don Wight, Chief Revenue OfficerDemandbase
  • "You helped bring clarity to the VoC topic, and introduced us to a new way of looking at customer feedback. I'm truly grateful for having had the opportunity to work alongside you.  It's been a great partnership!"
    Phil Morin, Vice President, Global Customer ExperienceSAP
  • Waypoint’s partnership and expertise in voice of customer is unparalleled. They really dive deep into the analytics and deliver unique insights for B2B.

    Kevin Lau, Retention Marketing ManagerNetBase
  • “[We were] implementing new programs, roles and tools at the same time. The level of collaboration, patience and support were extremely helpful. I have no complaints and would highly recommend Waypoint Group.”
    Stephanie Sills, Director Customer SuccessZyme Solutions
  • “Being able to automate our measurement process with clear action items for our account teams has been phenomenal. Now we know key drivers for success and which specific points of contact to approach. TopBox has certainly alleviated the pain of acting on feedback data.”
    Derek Taylor, VP of Client ServicesIntacct
  • “The experience and tools gave us a great start on our Net Promoter program.”
    Roger Erickson, Vice President, Global Cusomer SuccessDocuSign
  • “…very effective in creating better relationships and exposing problems that our customers are experiencing, but not necessarily talking about.”
    Kurt Wolfgang, CEOVelocity Networks

Case Studies

Latest Blog Posts

  • You’re getting screwed…and not the fun way.
    You’re getting screwed…and not the fun way.

    Dear VP Customer Success: I am writing to you as a friend. I am in the B2B business myself. After decades...

  • Ten-Hut, Advocate Army Fall In
    Ten-Hut, Advocate Army Fall In

    Pat Benatar once said that, “Love is a battlefield.”  And while this may be true, had Benetar worked in Marketing she might...

  • Don’t be an A-hole
    Don’t be an A-hole

    I’m coining a new term. Avg-holes. It’s pronounced Average-holes. I use the abbreviation, for obvious reasons. It’s the same connotation as...


Based in the SF Bay Area with worldwide reach and global impact.

Partnering with B2B clients for over 20 years

Can we help you accelerate profitable growth?

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Contact details


Twitter: @waypointgrpb2b

Phone: 1 (408) 673-2211

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