What We Do
Our Mission is Simple: To help you increase revenue from current customers and build loyalty.
We have 20+ years of experience delivering best practices for B2B customer experience (CX) measurement that link to financial growth. Align customer success with business objectives and watch your customer feedback data work for you.
Achieve measurable ROI within weeks of implementing our own SaaS tool: TopBox.
The Buzz on Waypoint & TopBox
- "The TopBox team is a pleasure to work with and strives to understand the needs of their clients while consulting on best practices. I highly recommend TopBox as not only a fantastic feedback solution but a wonderful partner as well.”Kimberly Graham, Program Manager, Customer SuccessIntacct
- “…very effective in creating better relationships and exposing problems that our customers are experiencing, but not necessarily talking about.”Kurt Wolfgang, CEOVelocity Networks
- "You helped bring clarity to the VoC topic, and introduced us to a new way of looking at customer feedback. I'm truly grateful for having had the opportunity to work alongside you. It's been a great partnership!"Phil Morin, Vice President, Global Customer ExperienceSAP
- "The data we got initially from the pilot survey really enabled us to pursue a meaningful conversation on how our solutions impact the channel visibility Zyme provides to our customers. We are clearly armed with a much better understanding of our accounts when walking into business reviews.”Mike Willwerth, Director of Territory SalesZyme Solutions
- "We're extremely impressed by the Waypoint Group's expertise and thought leadership in operational CEM programs for B2B companies. Their expert consulting clearly drives measurable impact for their customers.”Dale Weideman, Director of B2B Customer Solutions Medallia
- “The experience and tools gave us a great start on our Net Promoter program.”Roger Erickson, Vice President, Global Cusomer SuccessDocuSign
- “TopBox has really helped us to view customer success and feedback at a granular level. These account-based reports have given us a detailed action plan for our CSM’s to help each individual customer achieve their goals.”David Lieberman, Vice President of Customer SuccessDemandbase
- “[We were] implementing new programs, roles and tools at the same time. The level of collaboration, patience and support were extremely helpful. I have no complaints and would highly recommend Waypoint Group.”Stephanie Sills, Director Customer SuccessZyme Solutions
- “We’ve seen tremendous ROI from just 3 months of using TopBox. We can share actionable reports with other departments to truly impact customer success."Paul Piazza, VP of Client ServicesHumanity
Waypoint’s partnership and expertise in voice of customer is unparalleled. They really dive deep into the analytics and deliver unique insights for B2B.Kevin Lau, Retention Marketing ManagerNetBase
Latest Blog Posts
Readers of this blog know that you don’t get to root-cause from surveys: Just like a doctor can’t provide a proper cure without...September 28, 2016
Part 5 of 5: Optimize your company’s resources to make the bets that will deliver the biggest bang for the buck Welcome...September 23, 2016
Dear IBM, HPE, Software AG, and the other 31-B2B Technology Companies on the Top Half of Temkin’s latest research, You might have seen Temkin Group’s...September 16, 2016
Based in the SF Bay Area with worldwide reach and global impact.