myspace views counter
Close

Search Waypoint Resources

Search phrase

Filter by resource type

Posts Tagged ‘Net Promoter’

  • -- Article --

    Attack of the Killer Hippos

    We’ve previously written about how Hippos – HIghest Paid Person’s Opinion – can damage ROI.  It’s worth calling out a recent McKinsey study titled, “A Rising Role for IT”, may…MORE >

  • -- Article --

    Leveraging Net Promoter with 3 Steps to Acquiring New Sales Ready Leads

    We just completed a short webinar with our friends at TrueInfluence that was not only well-attended but also had excellent “Question & Answer” participation toward the end.  It’s titled, “3…MORE >

  • -- Article --

    Marketing is DEAD. Here are 5 Steps to revive it.

    I used to be a proud VP Marketing.  These days ‘marketing’ seems to be all about spamming people with as much noise as possible. Many Marketing organizations plod along with open…MORE >

  • -- Article --

    Net Promoter & Statistics: When Accuracy Goes Haywire, and 5 Ways to Proceed

    As a practitioner in the field of Customer Insights / Customer Experience / Net Promoter / Voice-of-the-Customer (what are we supposed to call this field, anyway?!?), I am frequently asked, “How many responses do we need to be statistically significant?” Here’s what I’ve learned after 22 years of professional experience.