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News

  • When Keeping it Real Goes Wrong

    By on October 9, 2013

    As a semi-recent San Franciscan transplant, I felt it was my duty to dine at a local, legendary steak...

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    Waypoint Group
  • A New Era in B2B Customer Experience

    By on March 29, 2013

    I was extremely excited – and quite proud! – that our friends at SAP (the $20B global enterprise software...

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    Waypoint Group
  • Recognition for Customer Experience Excellence

    By on March 26, 2013

      Bruce Temkin of the Customer Experience Professionals Association (CXPA) – the global, non-profit association dedicated to the advancement of...

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    Waypoint Group
  • Crafting Surveys to Accelerate Sales

    By on February 27, 2013

    I had the opportunity to participate in a webinar with JBara and Marketo in which we discussed how “Customer...

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    Waypoint Group
  • Important Webinar for Customer Success Managers

    By on January 28, 2013

    We’re participating in an informative webinar, “Best Practices in Surveys for World-Class Customer Success Management.”  We’ll be joined by...

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    Waypoint Group
  • VoC Best Practices from Major SF Bay Area Companies

    By on October 30, 2012

    Waypoint Group hosted a local networking group we have endearingly entitled BICEP, Bay Area Innovative Customer Experience Professionals.  It was a...

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    Waypoint Group
  • Customer Experience Black Belt

    By on March 25, 2012

    Waypoint Group will be at VoC-Fusion, billed as “The World’s Largest Voice-of-Customer Event.”  The conference promises to be extremely...

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    Waypoint Group
  • Turbo Charge Marketing: Do Something Different

    By on February 9, 2012

    We had the opportunity this week to publish an article in FunnelFacts, a new and focused publication from the...

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    Waypoint Group
  • The Value of Trustworthy Data

    By on January 27, 2012

    Earlier today I had the opportunity to be a guest on Blogtalk Radio to discuss “Trustworthy Data.”  As this...

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    Waypoint Group
  • Attack of the Killer Hippos

    By on December 15, 2011

    We’ve previously written about how Hippos – HIghest Paid Person’s Opinion – can damage ROI.  It’s worth calling out...

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    Waypoint Group