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The Iceberg Effect in B2B Customer Feedback/NPS: Are you engaging those that matter?
Cool quote from Blynn Buckley at Cloudera, a dear client and incredible program manager: “I always think of non-responders...
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Shouldn’t Taking Care of Your Customers Be At Least A Little Like Taking Care of Your Kids?
Averages are just so… well, average. What do you think about the family in this cartoon: You...
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Why your B2B Customers won’t respond to your NPS survey, why it matters, and what to do about it
Is your Net Promoter survey looking for truth so your company can improve? Or are you merely fishing for compliments?...
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To NPS, or Not to NPS?
A prospective client recently posed this question: My CEO continues to focus on NPS, but it’s so volatile and...
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[Part 4] 5 Ways B2B Companies Can Accelerate Growth
The More You Talk, The Less You Listen Welcome to the fourth installment of our 5-part series about accelerating...
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5 Ways B2B Companies Can Accelerate Growth (Part 2)
Utilization ≠ Adoption Welcome to the second installment of this series about accelerating growth in B2B. I started this...
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5 Ways B2B Companies Can Accelerate Growth
As the leader of a B2B company, you want to see your growth indicators going off the charts. You’re always looking...
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For Sale: Customer Feedback (Part 1)
You want to show management that you are a valued employee and produce results that contribute to your company’s growth....
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Are You a “Traditional” Marketer?
Have you evolved to the subscription economy? Let’s face it: Your CEO didn’t ask Marketing to simply run campaigns. Marketing is...
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The Ultimate Guide to Evaluating B2B Survey Solutions
Making the most out of the feedback you’ve requested (and hopefully received!) from your customers is everything in Customer...
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