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Shouldn’t Taking Care of Your Customers Be At Least A Little Like Taking Care of Your Kids?

Shouldn’t Taking Care of Your Customers Be At Least A Little Like Taking Care of Your Kids?

Averages are just so.. average.  Accelerate growth by acting to improve the percentage of those that are truly “with” you , and take “score watching” to a minimum (Click image to see full size)

 

 

Averages are just so… well, average.  What do you think about the family in this cartoon:  You wouldn’t dream of treating your kids like this, would you?  Yet companies view their customer relationships this way all the time.  Break the cycle of average analysis and utilize a method that actually provides meaning.  Check out Flaw of Averages for more on how to avoid the “average trap” and instead measure to improvement.

Steve is the Founder of Waypoint Group and mastermind behind TopBox, the voice of customer engagement platform for B2B. As a customer success veteran, Steve has helped shift the Net Promoter® framework for SaaS and B2B companies, highlighting the need for account-based KPI's and measuring ROI for CX. Beware of those silent accounts! Contact him at steveb@waypointgroup.org.

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