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Waypoint Group's B2B Customer Experience Blog

  • SubZero Stinks

    By on November 5, 2009

    Yes, it’s true. I’m not happy at all with SubZero. There, I said it. Publicly. Want to know what’s even more interesting? Although I was unhappy with the experience to date, what really got me ticked off...

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  • Does “growth” drive prioritization?

    By on October 1, 2009

    I’ve been writing in various forums about using Net Promoter as a cost-effective growth engine.  Doesn’t every company want to optimize its business to increase growth?  To me this makes sense and is easy: Segment your customers into 3 groups:  those that are with you (“promoters”), those that are against you (“detractors”), and those that have no opinion (“passives” –

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    Waypoint Group

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