myspace views counter
CONTACT US: Email us here or call 408-673-2211

Waypoint Group's B2B Customer Experience Blog

  • [Part 3] 5 Ways B2B Companies Can Accelerate Growth

    By on August 30, 2016

    Part 3:  Better marketing ROI from Advocate & Detractor management Welcome to the third installment of our 5-part series about accelerating growth in B2B companies. The first post in the series looked at developing a deeper footprint in accounts and methods to engage “Champions” in that effort, while the second in the series evangelized “owning” a metric and driving a

    Read more
  • 5 Ways B2B Companies Can Accelerate Growth (Part 2)

    By on August 22, 2016

    Utilization ≠ Adoption Welcome to the second installment of this series about accelerating growth in B2B. I started this series by illustrating how retention is the cornerstone of growth and how improved expansion from a deeper footprint in accounts can accelerate that growth. Today I’m focusing on “accelerating growth method” #2: Improved retention from a ‘business results’ orientation with your

    Read more
  • advocate marketing results

    New Research Proves Customer Marketing Works Best by Activating Advocates

    By on August 17, 2016

    It’s no secret that B2B customer marketing works best when you have a formalized plan to help manage your word-of-mouth for growth. So it wasn’t all too surprising to us when our latest research demonstrated just that: Specifically, successful advocate marketers, who we have labeled “Achievers” in the report, are much more likely to have invested in referral and reviews programs. This makes

    Read more
  • 5 Ways B2B Companies Can Accelerate Growth

    By on July 28, 2016

    As the leader of a B2B company, you want to see your growth indicators going off the charts. You’re always looking for a way to do more, better, with less. The question is, “How?” Especially for B2B firms, the answer is both surprising and potentially disappointing:  It’s all about how well you collect and act upon feedback – from the right people – within your

    Read more
  • customer feedback compensation

    For Sale: Customer Feedback (Part 2)

    By on July 26, 2016

    Editor’s note: Here’s a quick one-sentence recap of part one: Giving bonuses based on feedback scores and focusing on good feedback scores are generally bad ideas. If you didn’t read it, feel free to check it out here. In part 1 of this two-part series you learned the hazards of incentivizing feedback and feedback management. In this segment, we’ll take a

    Read more


You've come to the right place for B2B customer experience industry news & best practices that take Insight to Action.

Sign Up for Best Practices

Customer Success Analytics

TopBox deploys and delivers account-based insights so you can act on feedback and improve customer success quickly. Better understand Strategic Accounts vs other use cases, Decision Maker vs End User success all without error-prone spreadsheets. TopBoxB2B

Topics by Category