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Waypoint Group's B2B Customer Experience Blog

  • The 5th Way B2B Companies Can Accelerate Growth

    By on September 23, 2016

    Part 5 of 5:  Optimize your company’s resources to make the bets that will deliver the biggest bang for the buck Welcome to the 5th and final installment on Accelerating Growth series for B2B companies. You can catch up on all of our previous posts on our blog and put them together in the ultimate growth handbook. The first post focused

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  • Customer Experience: Fake It At Your Peril

    By on September 16, 2016

    Dear IBM, HPE, Software AG, and the other 31-B2B Technology Companies on the Top Half of Temkin’s latest research, You might have seen Temkin Group’s  just-released annual benchmark of IT Companies.  Congratulations on your hard work!  We can probably smile together, as I guarantee you that leadership in the companies on the BOTTOM half of the list are doing two things: They’re saying that

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  • [Part 4] 5 Ways B2B Companies Can Accelerate Growth

    By on September 15, 2016

    The More You Talk, The Less You Listen Welcome to the fourth installment of our 5-part series about accelerating growth in B2B companies. The first post focused on developing a deeper footprint in accounts and methods that can be used to engage ‘Champions’ in that effort, while the second article evangelized ‘owning’ a metric and driving a ‘business results’ orientation

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  • [Part 3] 5 Ways B2B Companies Can Accelerate Growth

    By on August 30, 2016

    Part 3:  Better marketing ROI from Advocate & Detractor management Welcome to the third installment of our 5-part series about accelerating growth in B2B companies. The first post in the series looked at developing a deeper footprint in accounts and methods to engage “Champions” in that effort, while the second in the series evangelized “owning” a metric and driving a

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  • 5 Ways B2B Companies Can Accelerate Growth (Part 2)

    By on August 22, 2016

    Utilization ≠ Adoption Welcome to the second installment of this series about accelerating growth in B2B. I started this series by illustrating how retention is the cornerstone of growth and how improved expansion from a deeper footprint in accounts can accelerate that growth. Today I’m focusing on “accelerating growth method” #2: Improved retention from a ‘business results’ orientation with your

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Customer Success Analytics

TopBox deploys and delivers account-based insights so you can act on feedback and improve customer success quickly. Better understand Strategic Accounts vs other use cases, Decision Maker vs End User success all without error-prone spreadsheets. TopBoxB2B

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