Customer feedback is an essential step in understanding customer needs and goals, but collecting and using it can be tricky. B2B companies should be using voice of customer to strengthen relationships and keep retention rates high, but that’s not always the case.
Because finding the right insights for action are like finding a needle in a haystack if the program is not designed properly from the get go.
Download this whitepaper to uncover the 10 steps you should be taking to get the most out of customer feedback in a B2B organization.
These commandments will guide CX & CS Program Managers to…
- Create benchmarks and trend analysis that model improvement with high ROI
- View customer loyalty in financial terms that mirror go-to-market strategies
- Identify customer roles to expand your footprint within accounts via cross-sell and upsell
- Proactively reduce churn and strengthen relationships